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As I flipped through some old copies of Cosmopolitan and Glamour, I came across many different cologne and perfume ads. As far as I know, everyone always seems to open up the little flaps and if it smells decent we sort of pass it up and overlook it, however, if we like it we share that little flap with everyone we know and then are compelled to buy it. The advertisers have won, they have convinced people to buy there product and we have not even begun with the whole advertisement. Normally, these ads picture very seductive pictures of gorgeous males and beautiful female models selling more than the perfume, themselves. When a girl sees a beautiful woman in a magazine advertising a perfume, instantly she is thinking of buying this perfume to look, feel, and smell like this perfect woman same goes for cologne ads. I found two different cologne ads aimed both to men, but conveying two completely different messages.

The first ad contained a picture of a male model with no shirt sort of staring at the viewer. His hair is slick back in a perfect hairdo, buy looking you can tell he is muscular, and athletic, but not over the top or exaggerated. Across his chest the words Truth Calvin Klein Men are typed in a plain text, to blend in yet stand out. In the lower right hand corner is a bottle of Truth cologne for men. This advertisement screams sex appeal, the look in the man’s face, the fact that he is not wearing a shirt, the plain background. Everything here is meant to appeal to men who want to be sexy, perfect, and model like. Not only men, women who subconsciously want their man to look this way, will also be drawn into this cologne.

The second ad contains a picture of a group of guys and girls all wearing red white and blue, sitting on green grass, with a giant American flag in the background. This ad is aimed at the all American boy. There is no sex appeal here, the advertisers didn’t try to seduce the customer into buying there product, instead they used the All-American approach. What American guy wouldn’t want to be proud of where they are from?

Both ads use techniques and tools to grab their audience’s attention and make the consumer want to buy their products. They use what you are appealed to the most to draw you in and trap you into wanting their products.